YERVA ENERGY DRINK
With a selection of brand categories (e.g., organic food/drinks, networking platforms, delivery services), create a visual brand identity for a fictional brand.
Objective
Illustrator, Photoshop
Tools
Class Assignment
Client
Yerva is a plant-based energy drink made with yerba mate offering a range of asian inspired flavors. Yerva is committed to making an impact in the energy drink industry by producing zero sugar drinks infused with yerba mate, dervied from the South American rainforests. Our mission is to provide consumers a natural boost of energy that embodies both ethical sourcing and an unparalleled taste.
View Yerva’s Brand Guidelines here!
Brand Identity
Final Logo
Logo Process
Our wordmark incorporates a customized font, featuring star-shaped counters in select letters. The design symbolizes the vibrant energy we aspire our drinks to deliver. The inclusion of the lead and droplet signifies our commitment to organic and ethical sourced products
Typography
Color Palette
Forest Pine
CMYK: 89/29/100/18
RGB: 10/117/58
HEX #0A753A
Flamingo Peach
CMYK: 0/73/2/0
RGB: 255/108/168
HEX #FF6CA8
Citrus Burst
CMYK: 0/74/100/0
RGB: 255/102/0
HEX #FF6600
Radient Red
CMYK: 0/96/90/0
RGB: 100/29/37
HEX #FF1D25
Vector Illustration
