Modern Muse

OBJECTIVE Develop an integrated brand promotion plan by selecting a product from a given list that involves extensive market research, strategic planning, and marketing message creation. Craft a strong plan that successfully builds and maintains a brand's image and identity while effectively communicating its value proposition. TEAM MEMBERS Yesenia Bugarin, Pricilla Hernandez, Tiffany Ma, Arianna Pinedo-Raygoza *ROLES: Marketing analytics and researching ABOUT The sPIN lamp by Modern Muse is a multifunctional lamp that offers a solution to limited workspaces. The lamp combines lighting, storage, and personalized expression, allowing consumers to stay organized easily. *sPIN lamp product imagery taken and designed by Pelin Ozbalci